Integration Marketing by Mark Joyner

• Hardcover: 160 pages
• Publisher: Wiley; 1 edition (May 26, 2009)
• Language: English
• ISBN-10: 9780470454596
• ISBN-13: 978-0470454596
• ASIN: 0470454598
• Product Dimensions: 7 x 5.3 x 0.7 inches

In summary, the book is nothing new but it serves to reinforce strong concepts of anchoring one's business and growing it phenomenally. Concepts are one thing but execution is key. The book brings the concepts across clearly enough but leaves the execution to the reader. 

The book is structured into 3 parts: The Idea, the Strategy and the Mastery.

Part 1: The Idea 

- Upsell and cross-sell 

- See/know the battlefield

- Integrate your self into a Traffic or Integration stream 

- Definitions of Integration Marketing concepts are given here

Part 2: The Strategy

- With integration marketing, opportunities open and you will earn more profits faster

- 4 Steps - Identify deals, testing integration, strike deals that at effortless and not time-consuming, duplicate and scale

Part 3: The Mastery

- Future definition especially between Traffic streams and Integration Streams Integration points. The latter is more important as the targeted audience is already engaged

- Focus on External Internet Marketing instead of Internal as it is where you capture larger audiences

- Mathematics concepts are introduced to better calculate the chances of growth for different marketing actions

- Create ecologies that forces others to sustain your business as well