3*
This is quite a small book and elaborates further on what the general public already. It makes a good light reading and reinforces on certain principles Apples holds very closely to its core.
A few things that I have gleaned from this:
1. Do a few things but do them very very well. The entire suite of Apple's products can fit onto a conference table
2. Even the top leaders micromanages in Apple
3. From the outside, Apple looks like a great firm to work in. From the inside, it is true if you believe in being a slave to this great company.
4. Integrate everything but control everything.
5. Secrecy will help promoting the brand more than anything else as it will create conversation.
6. Own your own message and make others sing it for you.
- Hardcover: 240 pages
- Publisher: Business Plus (January 25, 2012)
- Language: English
- ISBN-10: 145551215X
- ISBN-13: 978-1455512157
- Product Dimensions: 6.5 x 1 x 9.5 inches
This is quite a small book and elaborates further on what the general public already. It makes a good light reading and reinforces on certain principles Apples holds very closely to its core.
A few things that I have gleaned from this:
1. Do a few things but do them very very well. The entire suite of Apple's products can fit onto a conference table
2. Even the top leaders micromanages in Apple
3. From the outside, Apple looks like a great firm to work in. From the inside, it is true if you believe in being a slave to this great company.
4. Integrate everything but control everything.
5. Secrecy will help promoting the brand more than anything else as it will create conversation.
6. Own your own message and make others sing it for you.
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